In the following post, D’Amore-McKim School of Business Professor Timothy Hoff explains the impact of the changing payment landscape for healthcare professionals and how their task-heavy job roles are having a negative effect on worker happiness, increasing burnout, and creating new issues in the sphere.
From Modern Healthcare:
We live in challenging times for physicians, who are required to do things that are wearing them out and making them feel bad about their jobs.
Surveys showing large percentages of doctors burned out, dissatisfied with their work or regretting their career choice point to something deeply psychological that is happening to many doctors—something that should make all of us very concerned. Read more…
In the following post, D’Amore-McKim School of Business Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement.
Marketing managers have long recognized customer engagement as an important driver of a firm’s financial success. By creating a highly engaged customer base, firms can increase their market power through enhanced loyalty of their customers, and get access to market insights based on customer behaviors, which is critical for any company looking to sustain value creation over time.
In parallel, major improvements in communication and information technologies have provided firms with new data-driven capabilities to capture, analyze, and exchange customer intelligence data at increasingly high volumes, varieties, and speeds. Traditionally, companies could gather such data only from observed transactions and market research surveys. Now, however, customers are constantly sharing information through social media platforms, by interacting with smart products, and by letting firms obtain other information about their locations and usage of online and mobile media through digital intermediaries. Advanced analytic capabilities also allow firms to apply obtained insights instantaneously to decisions on product design and communication strategies.
Nevertheless, despite both the recognized importance of and enhanced access to opportunities related to customer engagement data, firms often find it challenging to leverage these opportunities in a sustainable and long-lasting fashion. Read more…
In the following post, D’Amore-McKim School of Business Associate Professor Samina Karim explains the importance of a strong business foundation for technology and innovation leaders in today’s evolving business world.
How is the role of the Chief Information Officer (CIO) changing in today’s evolving business world?
Traditionally, the CIO role served internally to help other parts of the organization achieve their goals; it was predominantly a passive function that was thought of synonymously with “information technology” or hardware “computer systems.” In our current business environment, a CIO is often the one setting the strategy for how and what data can and should be gathered, which is then interpreted and transformed into information. This information may either be used strategically by the firm or may even be a product or service sold by the firm. Today’s CIO enables his or her organization to be proactive about handling information. Read more…
In the following post, D’Amore-McKim School of Business Professor Tucker Marion outlines a unique new learning model and partnership being used to teach innovation in our Masters of Technological Entrepreneurship program.
This semester, Master’s in Technological Entrepreneurship students in the Lean Design and Development course are trying something new.
We partnered with the Autodesk BUILD Space to give venture teams access to their state-of-the-art maker space. BUILD is located in the innovation district, in the same building as MassChallenge and Continuum’s new studio space. It is a research and development workshop and makerspace designed to spur collaboration and innovation using the latest fabrication technology, software, and materials. Our students are being trained on 3D printers, laser cutters, and other advanced equipment to help them realize their projects. BUILD is also providing materials and technical assistance. This is an amazing opportunity for Northeastern. And we could not be more grateful to Autodesk. In addition to BUILD, we have continued to maintain a close relationship with the Massachusetts College of Art and Design (MassArt). MassArt designers are a part of each team, as are many students from the Engineering Management Masters program in the College of Engineering. Each team has technical skills, business skills, and design skills. The course is taught by myself and Janos Stone, from the College of Arts Media and Design. Together we are taking the journey from opportunity assessment to functioning prototype. Read more…